The Source (Bonus Episode): The Future of Higher Ed Marketing: Navigating a Changing Landscape

Higher education is facing major challenges, from declining enrollment to the unique expectations of Gen Z. But, with challenges come some pretty awesome opportunities!

In this minisode of The Source, we explore the evolving landscape of HigherEd Marketing and share strategies to help institutions thrive.

We'll dive into topics like:
 

• Gen Z + the Digital Shift: How to connect with the next generation of students where they are.
• The Power of Social Media + Targeted Ads: Reach the right students with the right message.
• Creating Engaging Content: Capture attention and build relationships.
• Building a Stellar Website: Your digital front door matters more than ever.

Tune in for valuable insights and actionable tips to stay ahead of the curve in higher education marketing. If you are interested in diving a bit deeper, check out the following Insights (Thought Leadership) piece by fellow Cyberweaver Justin Burke, Integrated Marketing & Communications Manager (formerly a Digital Marketing Manager): The Future of Higher Education Marketing: Navigating the Challenges and Opportunities.