Search isn’t what it used to be—and it’s changing faster than most brands can keep up. With the rise of AI tools, the way users discover and engage with content is evolving dramatically.
As with every technological advancement, the development of AI is creating gray areas and questions. Here are some of the top ethical concerns that could affect digital organizations.
How should we handle external links on our website?
Our clients often ask for our UX recommendations on linking to outside sites. We recommend opening all links in the same tab, whether they link internally or to another website.